Event planning professionals who read the press in the run-up to the festival were seen shaking their heads. “This can’t possibly work,” was the universal comment.
When you consider the lack of experience and track record of the organizer, Ms. Annette Njie, the question marks grow large and fast. And then there is the financial issue.
- Nobody checked to see if there was proper financing behind the event so that performers and vendors at least got paid, even if the event failed to break even (few events do first time out).
- Nobody verified the promoter’s claims of funding from various sources?
- Nobody checked into her background to see if she had been part of anything of this scale or succeeded at such an event in the past.