Thursday, February 04, 2010

Are we talking about the same place?

Recent public relations attempts play fast and loose with the facts

Readers of the Times earlier this week were treated to a comforting story about how the new ownership of Roman Hall were taking great pains to keep restaurant and catering hall just as it has always been.

Neighbors of the venerable establishment on Whitaker Avenue were invited to tour the place and see how nothing has changed.

The d├ęcor, the menu, the ambiance, the article assures us, will stay just as it was.

Right.

Then can anyone explain these postcards that were distributed widely throughout Chambersburg in December?

These advertisements for Infinity Lounge “The Biggest and Elegant [sic] Club in Trenton” don’t remind me of Roman Hall. And the website, http://www.infinitylounge.net/, doesn’t show anything about the food at this restaurant.

Since the postcards, the website and the advertisements are in both English and Spanish and the DJ’s and Performers being promoted are Latino, we have to assume the target market for this establishment is NOT the former, traditional Roman Hall clientele.

And before anyone gets all hot and bothered, we are not in anyway suggesting that the ‘Burg of old is alive and well and can support the Roman Hall of days gone by. Nor are we denying the rising and welcome Latino presence in the greater Trenton community.

What we are saying is that the new owners might be a tad disingenuous in suggesting that only the name has changed.

And shame on the Times for reporting the fluff without even scratching the surface on the real story here.

-----
Apparently the new owners of Infinity Lounge aren't the only ones around here who like to play with the facts. 

Recently, this post appeared on the Trenton Speaks forum:

Posted: Mon Feb 01, 2010 5:20 pm Post subject: Townhouses on Champale Site


"Have you noticed that the newspaper ads for the new townhouses being built on the Champale site, indicate that they are within walking distance of the train station on Clinton Ave? I guess you'd have to walk the entire length of Centre St to S. Broad, then through Mill Hill. Close reading of the Hovnanian web site admits "The station is within 2 miles of The Villages at Delaware Run." I guess walking four miles a day through a ghetto will appeal to a certain class of commuter? "
"Their web site also promotes 'Shopping', which includes dining. Were you aware that we're known for our Scandinavian restaurants? How about the "several" "five star gourmet restaurants" in Chambersburg? Here's the quote: 
"Trenton is noted for its pottery, china, and fine porcelain from makers such as Lenox, Boehm, Cybis, and Ispanky, which may be found at outlets and showrooms throughout the area. Trenton's principal downtown shopping district encompasses four blocks on State Street and five blocks on Broad Street, within 2 miles of The Villages at Delaware Run."


"Trenton's culinary fare reflects the city's eclectic heritage; it is famous for its pizza and hoagies. Other ethnic cuisine includes the dishes of Mexico and Scandinavia. Several Italian eateries in the Chambersburg neighborhood, within 2 miles of the community, are highly acclaimed five-star gourmet restaurants"
Wondering how they approach the subject of our school system? The best they can come up with is to mention its sheer size and mayoral control, and then suggest the "pretigious day and boarding schools" in Princeton:

For more entertaining and misleading sales information, visit the hovnanian "Villages at Delaware Run " web site: http://www.khov.com/Home/NJ/D0ME/_Properties_AUTH.htm
"Trenton's school district is the largest in Mercer County. The mayor appoints a nine-member Board of Education for three-year terms. The district is in the midst of a several-year project involving the construction of several new schools as well as renovation of many existing buildings."


"Additionally, several parochial and private elementary and secondary schools supplement the public system in Trenton. A number of prestigious day and boarding schools are found in the Princeton area."
Good catch!  KHov sure does tell the truth. Makes me want to run right over and buy one of their "tunnel-front" townhomes.

2 comments:

Anonymous said...

If it's printed in the newspaper, it must be true! Right?

Anonymous said...

The KHov crap...Ha! Almost fell off the chair laughing...that's pretty good stuff